
Social media is actually not as new as people think it is. It has existed for a while. But, optimizing the genre is something that is a fairly new skill. There are always new and better methods of media marketing being developed, but many of the basic ideas are constant.
Update your blog with new and interesting information frequently. Make sure you include any promotions on your blog. Examples are announcements of a new address or changes in your hours. – post it on your blog too.