Is your marketing strategy old and tired? There are other ways to market that will attract new customers. Do you know what video marketing is? You might want to give it a shot. It’s an excellent way to reach your audience. Find out what to do by reading these tips on video marketing.
If you are going to use YouTube, make use of different editing features the site hosts. Annotations are a good example of what you can add to your videos. This is also a good way to add a link to another site to your video. It can also lead them somewhere where they get a discount.
You have to grab people’s attention right away if you want them to view your entire video. The initial 15 seconds are the make or break period. Entice viewers to watch the whole video by using a teaser or a unique perspective.
The key to a successful marketing video is to be brief and make your point known. The normal person’s span of attention is minimal. They want instant gratification when looking for information. Long videos should be cut up into segments and posted every few days as a series.
Remember that coming up with your video content is just half the battle. You need to promote them too. By promoting your videos, you can expect an increase in clickthroughs. Include nice content, but also ensure people know it is there.
Bring your camera along to any professional event. You may be able to get some great footage there. If you do a public talk, don’t forget to ask someone to record that for you.
People like honesty! When making a video, try making a video about a topic you really believe in or are interested in. If you are authentic in your videos, people will probably enjoy them and come back often for more.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are taping a demo of your product, do it in 20 minutes or less. However, if you are not doing a demonstration, keep the video to under ten minutes.
Do not ignore the analytics for your video content. Track statistics like where visitors come from, when they are watching and how often they view your videos. You can use all of this information to learn more about your potential customer base.
Employ the help of friends and family if you need it. It can be difficult to come up with interesting ideas and angles for ongoing video marketing. You should get ideas from employees, friends, and family for videos. Do this often to ensure you keep coming up with great content.
If you aren’t good at making videos, let others do it for you. Give a prize to whoever can make the best video. For the prize, tell them that the best video can be used as an ad for an upcoming project.
You have a small window of time to get attention from viewers. The initial 15 seconds of the videos you make are the most important. You have to give them something that makes them want to keep watching.
Establish some criteria to determine if your videos are successful or not. You can always use your own judgment about a video’s likely appeal. Actual numbers, though, give a far more accurate picture. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
Make sure you share your videos! Email your video to both your friends and your family. Create a blog post that describes the video on your website. Get the word out via snail mail or email. Use popular video hosting sites such as Facebook and YouTube. Tell everyone you can!
Do not ignore YouTube. Begin your campaign of video marketing there! It is a free place to host videos. You also are then on the third highest visited website on the planet. This is the second most trafficked online search engine, not to mention the best-loved video site.
There are nearly an endless number of ways that video marketing can be utilized. You can do many things with video marketing that can help you gain customers. This will ensure your profits soar.