You know that good promotions are vital to creating a successful business. You might have tried to advertise in other places; you should try online videos. However, one of the most effective methods of promoting your business nowadays is video marketing. To learn how to use video marketing to enhance your business, read on.
Don’t be afraid of video marketing. It’s simple to get a video together cheaply. You may want to give a demonstration of the way your products are made or simply speak with viewers.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. Annotations are a good example of what you can add to your videos. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.
Marketing through videos helps maintain contact with clients. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. It would be a nice gesture to give free products to those that sent in questions.
Great content is the surest way to get more people to view your video. The equipment you use to shoot the video does not determine how many will view it. People will sit through a mildly boring video if the information is relevant. Purchase the best quality video camera you can comfortably afford to produce your video content.
In video marketing you have a very short time frame to capture your viewers attention. The initial 15 seconds of the videos you make are the most important. During this time, a video teaser should be used to draw in viewers.
You do not need to spend a fortune to create a high quality video. As long as your video is focused and well-balanced, you can use standard equipment. A long, involved script and a great deal of experience is not required either. You should try being natural and speaking as you normally do. You may not have to do this. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.
Make sure your videos remain focused and on topic. If you aren’t prepared, it’s easy to become distracted. Create a video outline, and stick to it. Keep your eye on the prize and stick with what the topic is teaching if you are hoping for marketing success.
Don’t work alone. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Brainstorm with your staff, friends and family to generate a list of ideas to focus on. Have discussions often so that you stay on the forefront of the industry.
A personal connection with customers can be built through video marketing. Show how the product is made or the service is done. People will like to see that there’s a more personal side to the business you run.
Make sure to mention your other social links within your video. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. This way, you can increase the amount of traffic you get on all of your sites. Social media accounts that are linked to video sites can significantly increase your customer base.
Take a video camera with you if you are visiting a public event such as a convention or trade show. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you are giving a public talk, make sure someone records it.
If you do not feel comfortable in front of the camera, consider finding someone else to do it. Run a video contest where people get prizes for submitting the best ones. You can choose the winning video to promote your business on your sites.
You cannot just put videos online and think they’ll go viral overnight. Email your family and friends, post a note on your Twitter and Facebook pages and put a notice up on your website. You have to let people know it exists for them to be able to view it, of course!
Make sure you are tracking the results of your individual videos. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
After reading this article, you should now know the importance of video marketing. As video marketing is becoming more widely used, traditional methods of advertising continue to wane. It’s a digital world, so maintaining your online presence is imperative. When you use what you’ve learned, you’ll come out on top.