All it takes is extra effort and a committed mindset in order to succeed at video marketing. You just have to know what you’re doing. Reviewing these tips lets you make a plan that works for your business.
If you’re going to make a marketing video, keep it short and to the point. A lot of people do not have a very long attention span and they want to find out their info right away. If you want to have a long video, do not make just one. Split it into a series.
Don’t be afraid of video marketing. You can make videos easily with a tripod and decent camera. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
The better your content, the more likely it is that your videos will take off. It is not always the best technical video that garners the most views. Your customers will view a video if they are interested and they think it is important. But if you can, purchase a quality video camera as well as professional editing software.
Don’t think that anyone is going to watch a 20 minute video. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
Keep all of your videos optimized. As you put your videos on different sites, come up with a separate title and description for them all. Don’t forget about targeted keywords. It is also wise to include contact information to make life easier for customers.
Don’t forget about YouTube. Video marketing campaigns should begin on this site. You can have your videos somewhere for free. You also are then on the third highest visited website on the planet. YouTube is a popular search engine and the number one video site.
Don’t expect people to devote a lot of time to watching your videos. If you have a specific product being demonstrated, the video can last as long as 20 minutes. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
If you want to get someone to buy a service or product from you in a video, you should attach a working link back to it. Try to include the link inside the video player. This way, should someone embed it or share it somewhere, the video and link stay together.
Every video you produce should encourage viewers to take some concrete action. This is a “call-to-action” tactic. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. In order for this to work, you must make it as simple as possible.
Always keep your content fresh and engaging so your viewers will keep returning. Boring content only repels viewers, which is not good for your business. It’s better to give customers just a taste of what they want so they’ll come back for more. Great content will boost sales.
Production value doesn’t have to be the most important part of your process. High production values don’t necessarily translate to good returns. Some of the most basic video marketing have been done by large corporations like Dell or Apple.
Remember to write a greeting and a closing into your video script. Who are you? Who do you work for? What’s the video about? In closing, reiterate the name of your company, and motivate your audience to visit your website or purchase your product.
If you get asked a question quite a few times, creating a video to answer it is a good idea. You might want to create a video for Frequently Asked Questions. This also provides customers a choice of how they locate the answers to commonly asked questions.
You can always hire people to make your videos if it isn’t your thing. Hold a video contest that offers prizes. Make sure people know that they have to surrender their videos to you to get the prizes.
Using a team to produce your videos is a way to ensure success. You don’t have to include coworkers if you don’t want to. You could instead choose to include family, friends or an affiliated organization. Credit them near the end so that they can see their names.
Video marketing brings great rewards. However, if you lack the proper information, its potential can be diminished. This article has the advice you need, so keep it in mind as you begin your planning.