No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. Because of this, you should establish a social media presence and take your business to them. Figure out what social media sites your customers frequent, and add them to your profiles. If you don’t do this, you may miss out on gaining new customers and creating a relationship with them.
Make sure you do not spend all your time excessively posting on your profile. That should be a part of your content, but people will return more often if you have helpful articles and tips also.