Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If you use a flash player on your website, only provide the cellular link.
A simple, straightforward approach is the best. Make sure you don’t have too many links to click on. A lot of users will get frustrated if they have to type on their mobile. Therefore, you want to minimize typing whenever possible.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. This can remind your customers of all the great deals.
You can’t have mobile marketing without the use of social media services. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. These sorts of incentives will popularize your company and get you noticed among a larger group of people.
Use dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. It also allows you to have a little legal coverage.
As a method of enticing customers and expanding your branding, try QR codes. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. QR codes can be captured with a cell phone. With QR codes you are able to reach your customers quickly and easily with relevant information.
Get people in your store by posting mobile-friendly maps to your site. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Combine your mobile campaign and your social media efforts. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation. You will increase your sales if visitors are able to be active on your site.
Your message needs to be valuable. Any messages that you send as an advertisement should be engaging and give the readers something to be excited about. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. If instead you cater to families, try a more family oriented venue for your voucher.
Shrewd mobile marketers with talent and know-how gradually execute their mobile marketing campaign, slowly but surely increasing their depth and breadth. You should too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use all available resources to improve your approach.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. Gaining more customers and sales will result.