Taking the time to optimize your website for the search engines can pay off by dramatically increasing your traffic. However, in order to be successful, you need to avoid common SEO pitfalls. This article has some great tips to help you better your site’s visibility by applying techniques that work for you and search engines.
Try several different keywords when you are trying to rank higher in search engines. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.
When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Long pages are weighted less highly than short ones by search engines. Additionally, many viewers won’t bother reading a whole article if it is too long.
You need to stay patient as you try to boost your SEO. You are not going to realize a major change in your traffic overnight. It may take several months, especially if you have a new website. Remember that it takes some time to get your name built up.
One of the first questions to ask is how many years of experience they have in SEO. Be sure you are aware of any risks, so that you are in a position to make a knowledgeable determination based on the facts.
Take a look at your competitors websites and check out their source codes. This can show you how they use SEO on their site and which keywords they use. While you might want to avoid copying their methods, this type of stealth can help you figure out other keywords and strategies to try.
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. Search engines will “read” these metatags and help you appear in a wider variety of searches. For example, if your website is about shot glasses, put “shot glasses” in your metatag but also include “shot glases” and “shotglasses”.
Retaining the visitors you get from search engines will not only increase your profits, but also your search engine rank. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. It has an influence on your site’s PageRank. Discussion areas are a wonderful way to hold onto your visitors.
Exchange articles, not links, to get a search page rank boost. Article exchange is posting a whole article by another owner of a website on your website along with a credit link, and them doing the same thing with an article written by you. Both websites have new content, and this is a lot more effective than an exchange of links.
You entire website should be easy to read and navigate. If you want a higher rank you need to make your content easy to use and understandable. Include user functions such as the ability to make the text bigger. Your website should be optimized for Internet users, as well as search engine spiders.
Pick a domain name which has your desired keyword in it. Make sure your website is easily found when people search for it. Your website visitors will come from a variety of sources. It may be advertising or it may be from a random online search.
It is very important to edit and proofread your website. Your website should be easy to read and free of errors to engage both clients and the search engines. Spell your keywords correctly and avoid obvious grammar mistakes. Otherwise, you risk having search engines lower your site’s ranking.
Site maps with plenty of keywords are very good for search engine optimization. A site map gives your viewers an easy way to locate what they need on your website, by listing all the areas of your site. Search engines like Google consider the ease of access of your website in their algorithms so including a site map will have a positive effect on your ranking.
Help yourself by helping the web spiders index your site. Web spiders will find your content based on keywords, but your site should be easy for them to use. Help them out by featuring a site map. This shows what is important on your site, and it gives the spiders an idea of how you website works.
As you read earlier, some search engine optimization techniques are better than others. The tips you just read offer you many proper ways to increase your target audience and how to avoid being unfairly blocked by a search engine.