Lots of businesses have added video marketing to their advertising repertoire. Videos are a simple way to get in touch with your customers. If you are prepared for video marketing, this article is necessary to get started.
As with most things, the more experience you gain in creating videos, the better your end results will be. Your viewers should be able to come back frequently and find something new each time. Making more videos also allows you to gain exposure and strengthen your online presence by attracting new customers.
When you make content for video marketing, don’t worry too much about the production value. Spending a lot on your video does not necessarily result in a good return from your investment. A lot of popular companies have used simple video to reap marketing gold.
Keep your videos relatively short: no more than 10 or 20 minutes. If you have a specific product being demonstrated, the video can last as long as 20 minutes. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
When you are making a video, do not focus on what it looks like. High production values don’t necessarily translate to good returns. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
You have to grab people’s attention right away if you want them to view your entire video. You have to make them interested in the first fifteen seconds to get them to watch the whole clip. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
Don’t assume you need to spend a lot of money when making a video. Professional gear isn’t required if the picture is in focus and properly balanced. You don’t need fancy scripts or tons of confidence. Just act like you usually do and speak clearly to the camera. Actually, that might not be necessary. A slideshow or a PowerPoint could also do the trick.
A good video does not need to be expensive. You don’t need professional gear if you can keep the image focused and balanced. There is probably no need to develop a formal script, either. Try standing in front of the camera and speaking extemporaneously. This might not even be required. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Ask those who you view your video to do something. This “call to action” will get viewers involved in your campaign. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. The easier it is for people to sign up, the faster your mailing list will grow.
Every video you produce should encourage viewers to take some concrete action. Having a “call to action” is important. Provide an attractive hyperlink beneath video content and encourage viewers to register for services on the landing page. You just have to make the process easy for them.
With the basics in your head, you’re ready to create videos. Don’t quit after reading these tips, however. You can always gain additional knowledge on this subject. Your campaign will become more efficient as you learn more about video marketing.