Mobile marketing may be a great source of major or minor income for you. These tips will tell you what the experts know in achieving success in mobile marketing.
Offer something to your customers, and make it worth their while. You need to offer incentives in your mobile marketing campaign. These incentives could be anything form weather alerts to local event information. Offering a coupon will increase consumer response while promoting your campaign.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Be relevant with your campaign. Remember that your mobile marketing efforts need to be meaningful and have purpose. Offer your customers relevant, pertinent information they can use. You will generate more sales by sending out useful content.
Remember that while there are only a few web browsers that are popular, there are many different phone platforms. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Always keep the KISS principle in mind for your mobile marketing attempts.
Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can feel like it’s invading peoples’ privacy. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Staying honest is the best way to improve your customers’ faith in your brand.
Before you go live with your mobile marketing campaign, be sure to test your advertisement first. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.
Buy dedicated short codes instead of sharing them. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. After a while, people will make a connection between the code and your company. This is much smaller of a price than encountering legal problems. If the code sharing company abuses the system, you can be in trouble, too.
You should realize by now that there are things to mobile marketing that do not initially meet the common eye. It is the hot new way to promote your business, but it will definitely take a good amount of work and commitment. Use these tips to improve your profits and sales.