The very nature of interpersonal interaction has been altered thanks to the rise of social media. Most of your customers are already using Twitter, Facebook and other social media networks. When it is used the right way, social media is a great advertising tool. The next few paragraphs will give you the tools you need to start promoting your business using social media.
You need to let your customers know which social media networks your business takes part in. When these people join your page, their friends will be notified. This equates to a lot of visibility for you, without costing your anything. Make good use of it!
Create new blog entries regularly and constantly. Readers will keep coming back to see fresh content if they know when you will be posting updates. This is shown to be true by subscriptions that people make to magazines or newspapers. Being consistent is the best thing you can do to get visitors to return to your page.
Make frequent updates to your content. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
If you wish to have a big following in social media marketing, don’t try to just sell products. Link to external stories, articles, and other content that is related to your particular niche or industry. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. Interact with followers. Instead of focusing on product placement, encourage people to discuss your products. Get your customers to associate their identity, not their wallet, with your brand.
Facebook makes it very easy for your followers to share your content. When a user comments on any posts, it will show on their page and their followers will see it. Encourage people to participate and engage with each other.
Every post you make on your blog should include a link at the top to share it on Facebook. This will allow your blog’s visitors to share this with people on their own friend’s list. More people read your articles, develop an interest in your products and visit your website.
Use a social media tool that will help simplify your social media efforts, such as Twello or Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
Always answer every comment that is posted on the Facebook page. This includes negative comments. If people feel important to you and you build a strong personal connection, then they are much more likely to buy into your products and your brand. Make sure you respond quickly to make sure customers don’t feel ignored.
Always ensure that your social network pages have new information and posts. A lot of users of social networks will expect you to update frequently. If you don’t do this, you may get a bad reputation and that loses customers. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
As mentioned earlier, social media has altered the way society shares information. In a matter of seconds, you can share content with Twitter or Facebook users across the world. Because of this, social networks can be amazingly strong tools in your marketing arsenal. Marketing via social media can be a success as long as you keep all of this information in mind.