Creating a very solid following on Facebook can give you a strong boost in the long run. This is really true if you are an internet marketer that wants specific exposure, better advertising and a sturdier brand. So, what things do you need to keep in mind so that you know you are marketing correctly on Facebook? Concentrate on the following items.
Custom Tabs: You have the ability to create custom tabs, so take advantage of them. You need to find a way to make your fan site unique on Facebook, so figure out a way to leverage what you are given and make it work. Customizing your landing page to be something to attract more followers will help you reach the audience you want the most. If you are willing to offer something to people if they “like” your page, then you will definitely start attracting more of your target audience. You also have the ability to change your landing page at various times, so you can have multiple incentives for your fans. Once a person lands on your page and then becomes a fan, you next step should be connecting with them in a way that will entice them back to your page repeatedly. By using the custom tabs, you are increasing the success of your marketing plan. Using a Reveal Page: Getting a continuous amount of ‘likes’ should be one of your top priorities. One effective way to do this is to use a reveal page where you give access to ‘exclusive content’ such as a video, audio, an online presentation, etc. This new content will only be revealed to those people who ‘like’ your page, thus increasing your amount of followers. You won’t be alone in this new strategy on Facebook. Remember to make your reveal page the first thing anyone sees on your page. If an incentive isn’t something a fan likes, then there is a good chance they won’t be a fan for long. Make sure you take your time creating an incentive they will want.
Utilize Your Blog and Website: You can increase the amount of ‘likes’ to your page by using your other social media sites as an advantage. By linking your fan page to your blog, you’ll allow people the option of becoming a fan without ever visiting Facebook. The more you utilize outside sources then the more you will see the advantage of marketing with Facebook. Don’t feel like you need an expert to show you how to do this, just follow this advice and see where it takes you. People respond to things they like, and this will happen with those who like what you put on your page. You can succeed with Facebook by creating a clear vision and using great marketing tools.