No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. Because of this, you should establish a social media presence and take your business to them. Figure out what social media sites your customers frequent, and add them to your profiles. If you don’t do this, you may miss out on gaining new customers and creating a relationship with them.
Make sure you do not spend all your time excessively posting on your profile. That should be a part of your content, but people will return more often if you have helpful articles and tips also.
Look into Facebook’s games. Creating a game around your product or service will be a fun way to introduce it to a large audience. There are several companies that were propelled up the ladder simply because of their Facebook-driven online games. Think about having a professional designer create a game for your business.
Before the official launch, take advantage of any opportunity to explore different methods and tactics. This way, you will not run the risk of going live with technical glitches or problems. Start small at first, and pretest each move before incorporating the technique into your primary business platform. This will stop any mistakes from happening which could possibly affect your reputation.
If Twitter is one of the components of your social media marketing plan, come up with tweets that are detailed and discuss different things. Try sending tweets with suggestions and tips that are relative to your business. If you combine these practical tweets with more assertive messages, you will create an mix of posts that is appealing to your followers.
Facebook makes it fairly simple for followers of you to share what you post. When someone makes a comment on a post, a notification will show up in their feed and will be visible to their friends. Encourage your readers to interact with you and with each other on your posts to get more exposure.
Tie together your social media profile’s blog and your LinkedIn profile to gain more power in marketing. When one of LinkedIn’s share buttons is on your blog, you’ll be able to get noticed fast. Readers who enjoy your blog can then easily share it on their LinkedIn profiles. This creates free publicity for you. LinkedIn has over 100 million users, so this can really improve your visit count.
A store-front that is user-friendly can be made using social media marketing. Setting up a storefront on Facebook, that can be easily accessed through your postings on your site, is a great idea. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. This lets them buy your products even if they don’t really want to leave Facebook and visit your main website.
When posting something on Twitter, add a tag. Just add in a “#,” followed by a relevant phrase, after you put updates up on your social media accounts. Wisely select your tags, and search for groups your audience would want to subscribe to themselves.
Social media is an excellent resource for promoting special coupons and offers. If you offer exclusive discounts or interesting content on your Facebook page, more customers may join your page than if you have little content and no discounts on your Facebook page. Your potential customers will become more familiar with your brand, and you can help build brand confidence with your offers.
Do a little research about social networking. Even though you might have a traditional Facebook page, bear in mind that using Facebook professionally is quite a different animal. Take the time to learn what has worked for other professionals.
Post your social media links in your printed advertising. You should include your profile address on the publications and post them on your site. Offering previews of your print ad campaigns online is a great way to get customers interested. You can also run various contests based on these print ads, such as a photo contest.
Use eye catching headlines to get readers to read your content. Ask an intriguing question if you want to get a positive response. Make sure to use words that will spike their curiosity, such as “incredible” or “special”. The more people are curious, the more they’ll probably read and share what you’ve posted rather than passing over it.
Mention how much progress you’re making on your social media marketing in your postings. Every time you reach a milestone, post it on Twitter or on Facebook so people can see it. Thank the folks who are following you, and give them a summary of your experience. An article like this will have people sharing it often.
Social Media Sites
Make sure you keep tabs on how you are doing. Good record keeping will give you a view of your traffic and sales over time. Try matching up your different marketing strategies with the amount of new customers it brings in to help you come up with even better solutions in the future. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
Have you consumers fill up surveys about their habits when it comes to social networking. If you see your customers spending a great deal of time each day on social media sites, build a site page that includes your brand. Of course, if your particular audience has little interest in social media sites, then your efforts are best focused elsewhere.
Attention-grabbing headlines for posts are key. The first piece of content your readers will see is your headline, so try your best to make an impression. Your title needs to be intriguing, informative, and useful. Therefore, it is worth putting some time into developing a thoughtful or catchy headline.
Writing as a guest blogger on a popular site in your industry or hosting an expert on your blog are both powerful strategies. Either way, readership will increase. You should ensure that your guest-blog agreement specifies that there will be a link that links to your site. Likewise, allow your guest blogger to do the same. It’s a win-win situation, because followers will likely check out both websites.
Social media offers an excellent opportunity for marketing your products. Social media marketing is effective for so many things, including talking to existing customers, gaining new customers and giving your business exposure that would be impossible through any offline means. You should get started and see the new possibilities for yourself.