Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin your efforts with the acquisition of phone numbers for your database. Don’t just add cell numbers to your marketing database via your mobile. You will need the consumer’s permission before you can text them frequently. You can use a form from the internet or they can text you a code.
You should make sure QR codes are on your printed ads to attract tech-savvy users. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. All of your brochures, cards, and catalogs should have QR codes on them. With a QR code, an interested customer can instantly find out more information about your products and services.
Mobile marketing messages should be brief and easily understood. Speed is of the essence; give your customers messages they can absorb fast!
Mobile Marketing
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. In the mobile marketing universe, brevity is highly prized.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. Outsource this to qualified candidates if you want things to go smoothly.
Have your friends test your site, ads, emails, and other parts of your campaign. If you can, hire a professional to test and improve your campaign.
Standalone mobile platforms need to have home bases if they are to succeed. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. A mobile platform should just be one part of your entire business.
You might already be aware of the option of offering free apps to clients, but you might not realize that it’s also quite easy to make the applications yourself If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. Research all the features that are available to you.
Mobile Marketing
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Keep in mind that mobile users have a more difficult time navigating webpages. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
Do not overdo your use of mobile marketing, or customers may get annoyed. Apply your mobile marketing efforts respectfully and consistently to get the best results. Your efforts will likely reward you with increased sales and business growth.