Defining mobile marketing is something of a challenge. Businesses integrate it into their marketing strategies in a variety of ways. The simplest and most common definition is a method of promoting a business through mobile devices, such as cell phones. This article is here to help you learn more about mobile marketing and start designing a strategy for your business.
You need to build a great database first. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. Having cell phone numbers requires that you have the person’s permission first. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Begin your efforts with the acquisition of phone numbers for your database. Avoid adding nothing but mobile numbers to your database. You will need the consumer’s permission before you can text them frequently. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Have QR codes on your printed ads for the more tech-savvy consumers. If your customer has a smartphone, they can use these codes to unlock special content or deals. QR codes should appear on business cards, brochures, catalogs and posters. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Giving a website a mobile device design can involve sophisticated skills. Leave this to the professionals if you doubt your talent at all.
Your friends can be a helping hand when you are testing out your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
For the most technologically savvy customers, include QR codes on all printed advertisements. This makes it easy for smart phone users to access your site and use your coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Be aware of how the competition is using social media to market their products. You need to stand out in a crowd of competitors.
Mobile platforms should drive visitors to your main site. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your business should not rely on a mobile platform alone.
Avoid texting your customers during odd hours, such as early mornings or late nights. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Having the mission statement around will help you stay ethical.
Mobile Devices
Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
As you have read above, mobile marketing does not mean the same thing to everyone. Although there isn’t a solid definition that can be agreed upon, mobile marketing is commonly understood to mean marketing via cellphones and mobile devices. The tips above will help you make some serious strides in developing an effective mobile marketing campaign.
Don’t send out text message alerts or messages in the early morning or late night hours. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.