In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Start by building a good database. Refrain mindlessly adding phone numbers in your marketing database. You must get their permission prior to adding them in your database. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Your mobile domain should strive to say as much as possible with as little as possible. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Useful Information
Never randomly message your customers. You should only message them with useful information. Texting random phrases is the quickest way to kill a marketing campaign. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. QR codes should appear on business cards, brochures, catalogs and posters. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Your friends can be a helping hand when you are testing out your campaign. If you need unbiased opinions, you can hire testers.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Get your point across in as few characters as possible to be successful.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. If in need of an unbiased opinion, you can hire other people to test your campaign.
Don’t send out text message alerts or messages in the early morning or late night hours. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.
You can gain an advantage by keeping an eye on what your competitors have been doing. To truly gain an edge, you need to make your campaign or site stand out from all of your competitors.
Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Search Engine
As you are developing a mobile website, you should also be including search engine optimization techniques. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. It’s up to you to behave in a professional manner.
If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. It is very easy to screw up an SMS strategy because of how it notifies consumers. Customers may feel angry about the amount of texts they are receiving. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. This will help you be seen as a trustworthy company.
The tips listed here will guarantee your success as a mobile marketer. There is a world of information out there, and you have to know what to do with it. By keeping these tips in mind, you are able to draw out your own road map and get out there promoting your venture.