There are so many choices when it comes to building a mobile marketing strategy for your business that it’s hard to know where to begin. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Wait until the results are in on your first mobile marketing campaign before you cook up a second one. The longevity of a campaign will be a better indicator of success than sales numbers. Look to this formula as a guide to give your campaign long-term success.
Your mobile website should include maps and directions that are easy to use with a mobile device. Many people use their mobile devices to help them get to and from various locations. Be easily accessible. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Give your customer access to precise directions by including a built in Google Maps link.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Maintaining your principles is key to you being successful in your business plans.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. The messages should work just as well on Blackberry, iPhone, and Android devices. It can also save time and effort if you write simple, non-customized messages that suit every platform. Keeping things simple is essential in the game of mobile marketing.
Running a picture-to-screen campaign is a wonderful idea. This type of campaign requires customers to take a picture and send it to you. Photos are then sent and posted to a digital screen. Use a television or digital billboard to show off these photos.
Don’t send out text message alerts or messages in the early morning or late night hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This will guarantee that your customers will not become annoyed or bored at receiving messages from you. You want them to look forward to the next deal you send their way.
Keep your marketing up-to-date and useful. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. Make sure that the information you offer is relevant to your current and prospective customers. Fill the needs and wants of your customers to ensure that they stick with you and continue to buy your products.
Your printed advertisements should include QR codes for your technologically savvy customers. That way you make it easy for those who use smart phones to visit your website and access your coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Get yourself short codes that are dedicated as opposed to sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. Eventually, people will make the connection between your company and your short code. Using another company’s short code can also get you into legal trouble. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
Though a variety of mobile marketing strategies exist, many are similar at their core. However, the forms of technology and ways of applying these techniques vary. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.
Ensure that your mobile ad will work on all kinds of devices. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. You should always aim to keep things simple.