If you’re still focusing all of your efforts on traditional forms of advertising, you are way behind the times. SMM is the best and newest strategy to get your product out there, but it is essential that you have the right tools. This article contains a number of marketing tips to improve your social media presence.
Twitter may be a great way for promoting your business. When used correctly, Twitter is a great way to engage hundreds, or even thousands, of potential customers into reading your news updates and press releases. Take some time to learn about hashtags, keywords, and all other things in the Twitter world.
Keep your blog entries fresh and exciting to entice your readers. With fresh and relevant content people will keep eagerly checking back in. This is also the truth when people subscribe to other publications. Ensure that you are constantly asking people to return to your profile.
Put a Facebook “like” button somewhere on the homepage of your website. This can let people “like” you on your Facebook page. Visitors won’t need to navigate away from your blog to give you a “like”. This simplifies the process and gives more people exposure to your business.
Make sure your blog is always kept up to date with useful info. A blog is a great place to get the word out about promotions and events. You can also share any other important information. Ensure these are also posted on your blog.
Add in exclusive offers to people who follow you on social media accounts. Encourage them with something they won’t be able to get from someone else. Try doing a contest on your social media page. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Or, you can simply make exclusive announcements via social media.
Plan your high-level social media strategy wisely and carefully. Without an overall business plan you may find yourself moving from one trend to another without allowing any of them time to really work. Lay out your strategy before you make any commitments and include every avenue of marketing you wish to use.
You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.
Remember that this will take time. Putting together a perfect social media marketing plan involves effort. If you want to launch a truly serious social media marketing scheme, you must have a substantial number of followers on Twitter, Facebook and other social media sites. To get the word out, make your social media page known in all of your other marketing materials.
Respond to all Facebook comments. This includes positive and negative feedback. You might be able to change people’s opinions, or you could just show how respectable your company is. Always get back to customers as soon as you can so they don’t feel ignored.
When people comment on your site or ask questions, make sure you respond promptly and professionally. Make it a practice to look at commentary that is left on your site, and communicate with those who are communicating with you.
Communicate with your customers directly on social media sites as a person representing the company. Few customers want to communicate with a large and impersonal company. Speaking to an individual one-on-one makes that person feel that they’re important.
Give away freebies. Getting something for free is an opportunity that few will want to pass up. Figure out what you’re offering for free, then jump on some of the freebie social media sites that are popular. After this post a link so your customers know where to get the freebie.
If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. You will get more visitors this way. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Also, let the guest blogger do the same thing. When this happens, both the primary blogger’s site and your site will get more traffic.
Ask customers to detail their social media habits through a survey. If respondents indicate that they devote an hour or more daily to browsing social media sites, you should take advantage of that fact and create a profile for your business. However, if your audience doesn’t utilize social networks, you may need to focus on other areas.
A great way you can build a buzz around your business is to offer specials and promotions via social networking sites. When users are able to access a lot of good content and use valuable discounts, they will want to seek you out on Facebook. Effective use of social media sites means providing your customers with opportunities to gain a personal connection with your brand and your products. Encouraging them to follow you and take advantage of special offers lets them do just that.
If you host blogs for employees on your website then the added traffic they attract can help your bottom line. Customers enjoy these types of blogs because they provide insider information about how your company operates. They’ll meet the people who work there, learn more about your company’s beliefs and standards, and know how the product gets from it’s raw form to their home. You can increase your credibility with customers by allowing them to access this type of insider information.
Interact with your customers, and potential customers, as much as you can. Post comments on their blog posts and Facebook status if you feel this is appropriate. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
It can be very exciting to market your business and your services via social media marketing; however, if you don’t do it right, you could sabotage yourself. Apply what you have learned in this article, and you’ll soon discover that social media marketing gives you the measurable results and yields you hoped to find and love.