To grow your customer base rapidly, there is nothing like a powerful social media website presence. Social networks let you control your message while also offering an amazingly engaging two-way communication platform where you can build quality conversations with consumers around the world. You can spread the news of promotions faster by using social media.
Limit the amount of posting you do on behalf of your company at Facebook and other social media sites. Three posts in a day is plenty. It has been proven that potential buyers become irritated and overwhelmed when they receive constant updates from a business all throughout the day. Only post the most important bits of information that your customers will want to know. After three postings in a day then stop and wait till the next morning.
You must respond quickly to you Twitter followers, especially when they mention your business. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. This will build a bond between your company and your customers. You will also show that you are a real person, as well as a business entity.
Keep an up-to-date blog. If you blog is interesting and helpful, followers will be more likely to continue reading it. You can also share any other important information. You’re going to want to post this material to your blog too.
If blogging is part of your plan, utilize a “Retweet” option on each blog posting. You will get people to post your blog using Twitter by placing this button there. This technique greatly expands the potential reach of your marketing messages.
If you have seen advertisements on social networking sites, you know the ad images are usually photoshopped and somewhat mysterious. This makes a lot of sense, as a visitor is more likely to wonder what is up with the ad and click it. When they are captivated by your advertisements because they are clever or catchy, they will be more likely to visit your business or website and become customers.
A LinkedIn connection can greatly multiply the social media marketing impact of your blog. Adding a Linkedin button to your blog can expand your audience considerably. Readers who enjoy your blog can then easily share it on their LinkedIn profiles. This creates free publicity for you. Considering this site has around 100 million users, the possibilities are impressive.
To have the best mode of contact on social networking websites, you must be able to talk to your customers on a person to person basis. Few customers want to communicate with a large and impersonal company. Having a customer talk to just one caring person will boost his or her faith in your business.
Notice when you are getting the most tweets or re-tweets on Twitter. Try using this information to determine when to send your messages. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
The benefits of maintaining a solid identity for your business in social networks is highly important from a branding perspective. It’s easier to bring in new customers when you communicate with them and treat them like people.