You may already know that social media has become very effective in connecting with people around the world. What you may not realize is that the sites you’re using already can also work for your marketing endeavors, as well. Here are a few social media marketing strategies that can help you in expanding your business.
Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. When you have good and interesting content you will see that your visitors will more likely come back and also share your content.
When you post something to Twitter, it is a good idea to add a tag. You can find tags after the number signal (#). This way, any updates you make will show up in group subscriber feeds. Figure out a way to cater to your audience and you should see big difference in your success levels.
Word headlines so that they are sure to draw in readers. So often, the only thing people can see initially on social networking sites is the title of your content. Use a headline that people cannot resist clicking on to read. When you use great headlines, you are sure to get noticed!
You should put together a Twitter party. In this sort of online event, you specify a day and time when people will be on Twitter and ready to use hashtags to discuss a predetermined topic. Have bloggers come to the chat and help solve customers’ problems. Choose popular bloggers who will be able to attract more people.
Hosting a photography contest relevant to your branding is an opportunity to engage your subscribers of social media. Especially if you’re planning on offering a prize, people will really become involved and flock to your site to enter any contest. This will help expand your business through your followers sharing these photos with their own followers, exposing you to new markets.
Do not take time off during the holidays; this is the best time of the year for business. If you give them increased attention during this stressful time, you will gain customer loyalty. Keep a couple of strategies at hand, and approach it with a sense of fun. You customers will appreciate it.
Don’t mix your personal Facebook activity with your professional Facebook activity. Your followers shouldn’t have access to your family photos or games you play. If you opt for your real name to be shown on your professional profile, you can always use a pseudonym for your personal profile, so that the two do not show up in the same search.
Structure your articles into lists to encourage people to read through. This allows you to work with a more manageable and effective approach; lists make it easier to prioritize and quantify content. With a younger generation dominating the social media world, they will appreciate your simple and easy to read information.
Track the traffic onto your site to see the fluctuations and trends for different times of the day. Never let the effects or results of a single day influence your larger social media strategy. Watch for trends on how your traffic flows.
Professional Contacts
Prior to selecting a social media marketing firm, make sure they utilize two-way communication. This essentially means that they are better equipped to deal with any issues you have, and they get back to you in a timely manner. Look at the social media pages they have. Make sure that they think highly enough of their clientele to reciprocate.
Think about connecting your Twitter and LinkedIn accounts. This will allow you to follow all of your professional contacts on Twitter, and will give them a chance to do the same. You can speed up the rate at which you make professional contacts, and make your tweets appear more professional. Go to the LinkedIn web site to install the Tweets application.
There are many different services you can use to automatically handle a Twitter account. Services like these are great time-saving tools to use when marketing through social media. Find one with features that allow you to auto follow people who follow you, and aim for other features that help you navigate the process. Select the people you interact with carefully, so you do not waste your time on the wrong audience.
Use a headline for your post that is catchy. First impressions are important, and headlines are the first thing a reader sees. It is important to grab the attention of your readers and entice them into reading the whole article. Put some real effort into good headlines.
You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. You likely already have a mailing list, if you have been marketing online for a while. Tap into that resource by sending a link for your Facebook page to all of your list subscribers. This helps existing customers find your social media sites.
On Twitter, follow those who have followed you. Most Twitterers expect this courtesy. It shows you respect others, and think that they are every bit as important as you are. Tweet back to those who follow you to show them the proper respect and courtesy.
Twitter has a lot of cool tools you can use for social media marketing purposes. Check out Twellow and Tweepi. Utilizing these tools, you can more easily identify users in your target audience as well as those users with the most influence. Once you’ve identified these people, you should follow them and hope that they return the favor.
Social Media
Make sure you ease the process of your readers subscribing to you in order for them to get information through email. Used in tandem with social media marketing, the relatively age-old method of email marketing can be quite effective.
Hopefully, you now have some great ideas on how to incorporate social media marketing into your business strategy. The same websites that you use for your personal contacts daily are just as effective, enjoyable and helpful for your business. Social media can take you to a global scale, and with tips such as these, you will be successful at it.