More Marketing Methods You May Not Have Tested

October 11, 2012 Reply

Do you have an e-mail list? Perhaps you should know about the many alternative methods that are used to build and improve e-mail lists today. We are going to be discussing low-cost and free ways to develop your e-mail list. They are out there, and you are probably familiar with some of them.

Some people are saying that email marketing is on the decline, but as usual it is impossible to really know for sure. One thing is for sure, though, and that is the ever present rise of social media popularity.

Mobile marketing is another idea that is truly starting to get popular. What all that should tell you is that things continue to change, and you have to keep up with it. This is why it’s important to pay attention to and focus on the technological developments that make your marketing funnel as powerful as it can be. The one constant for your marketing and advertising is that it is your words that make your sales.

When you do media buys, you are working with buying ad space on sites, and if you are smart you will make them as targeted as possible. One thing you can test out is sending people directly to a squeeze page or a landing page from your banner. The only thing that will really help make this work is to have a very compelling reason for people to opt in. This is where it becomes important not to ask for a name and to limit yourself to just asking for an e-mail address for your opt in box. Only asking for an email has proven to bring higher conversions than the other standard which is name and email.

If you really want to get fast results with your marketing, then nothing beats the speed and power of pay per click advertising. It’s important, though, to follow each and every one of the rules that Google and others want. Instead of just making a squeeze page, create a thin site where you include our opt in box below the fold of the landing page. You can also try sending people to a landing page that doesn’t have an opt-in box. But of course you do have optin boxes on other pages. When your site is thin you can use it to send people to a site that is only ten to fifteen pages long and that was made just for PPC ads. You need to also work hard not to get intimidated by people talking about the creation of ebooks and that kind of thing. This is a lot easier than you might realize but its possible to outsource it when you want or need to. The important thing is to familiarize yourself with everything they have to offer. It’s not that hard to leverage the power of Amazon and use it to help promote and expand your web business.

The Internet Changes Every Day Make Sure Your Business Will Keep Up

October 10, 2012 Reply

There are lots of things that make it obvious that Amazon is an amazing company to work with. Their affiliate program is of the highest class and they offer you more tools and resources than you could ever hope to need. Amazon is also very much on the edge of the wave when it comes to marketing methods and resources. They truly seem to want to help people in any way they can. This means that you can learn quite a bit from them as well as join a huge network of people.

Opening a Google Adwords account and focusing just one media buys with videos and banners is pretty easy. There are more choices than just PPC advertising; Google gives you plenty of fantastic tools you can use for media buys. There are lots of websites that have direct ties to your market and engage with media buys. This is also good for trying out other approaches for media buys for websites that relate to niches and markets. If they’re related and you choose well, you’ll still get a great audience who is open to what you want to market. Just make sure that your research is good and that you are working with markets and niches that actually relate to each other.

You may want to begin a slow transition to using video more and more on your sites. You can do this in lots of different ways and for lots of different purposes. It is starting to feel like most marketers are stuck within promotion mode for the videos they make. Finding videos that are primarily or entirely content based is a rarity. These are the videos that serve to replace the written form of content.

It’s common for a marketer to have a definite preference for one or the other. So you can even go even further and give them both; it is up to you and obviously represents more work on your end. You should definitely think about testing it out on at least a few pages of your website. It makes sense that you should monitor your metrics on these pages closely to gauge reactions.

For the sake of your return traffic, work hard to keep your website from seeming stale. This is typically what kills your website in terms of its marketability. The reason this is dangerous for your marketing is because if something never changes people lose the inclination to keep checking it out. The place you need to start is with the changing out of copy that has been the same since the beginning. Start out by revising the copy for your opt-in download or whatever else has been the same since you began your website. But be very careful about the most important on-page factors such as headlines and link anchor text. You’re better off leaving these elements as they are because changing them could really hurt your rankings.

We always find it funny when we hear people say that PPC advertising doesn’t ever work and only causes people to lose a bunch of money. There are a lot of people, us included, who have done quite well using pay per click advertising. So even though it’s good to learn as much as you can before you jump in, with some things, like PPC advertising, it’s better to learn by doing.

Develop Your Marketing Mindset

October 9, 2012 Reply

You don’t need to know everything about marketing on the net, but it’s smart to learn more in a targeted way. What you can do is find out what works best with your business and then dive into it. You can use so many different ways to promote your products, and this will add some nice changes to your daily tasks.

You need to work on building your opt-in list so that you can continue to benefit from all of the great things that come from successful list marketing. If you are like the other Internet marketers and the larger businesses out there your opt-in box is probably very obviously located so that every visitor can see (and, if we’re being honest, ignore) it. Here’s something you can test today after you take the time to do it right. Sell your subscription and sell your optin giveaway; the freebie. If you aren’t sure how to go about it, simply publish a little bit of pre-sell copy or even a short sales letter for the both of them. Set them up as just one bit of copy and watch what can happen. Then, instead of having the optin box everything expects to see, you can have a good little ad that makes people want to read about what you have to offer. I know for a fact that you have not seen that approach very much. How much do you already know about preselling copy…do you know what that term means? If you’re not sure, then you really don’t know and this is a critical piece of marketing knowledge you should know. Pre-selling involves copy that doesn’t feel “salesy” because the tone and way in which it is written is meant to feel neutral. You never want your visitors to feel like your pre-sell is actually trying to sell to them. This is usually quite challenging because it is harder to do than it seems in the beginning. If you haven’t ever written any pre-sell copy, you’ll see what we mean when you try to do it yourself. Pre-sell copy can be quite an effective way to open your readers’ minds. It is also very helpful in reducing the resistance you might get to future sales copy.

As of the autumn of 2012, it should be considered normal to pay for things like search engine listings, products and product reviews, etc. At the time of this writing, that’s the state of affairs according to Google. As you already know, this may or may not be the way that it is in the future. But Google is usually really fantastic about things when they roll out these announcements and changes. Obviously most small businesses aren’t going to like this very much. Larger corporations with bigger budgets can more easily absorb new costs.

Thankfully you’ll have some time to get ready and to change your budget in whatever way it needs to be changed. As always, it’s a smart thing to put more diversity in your marketing so you’re not dependent on Google.

Even if you can’t use it right away, it is a good idea to collect marketing knowledge. Someday, believe it or not, you probably will need it. Beyond this, the more you understand about your field, the better off your business is going to be. It all rests on your willingness to put what you know to good use.