Do you have an e-mail list? Perhaps you should know about the many alternative methods that are used to build and improve e-mail lists today. We are going to be discussing low-cost and free ways to develop your e-mail list. They are out there, and you are probably familiar with some of them.
Some people are saying that email marketing is on the decline, but as usual it is impossible to really know for sure. One thing is for sure, though, and that is the ever present rise of social media popularity.
Mobile marketing is another idea that is truly starting to get popular. What all that should tell you is that things continue to change, and you have to keep up with it. This is why it’s important to pay attention to and focus on the technological developments that make your marketing funnel as powerful as it can be. The one constant for your marketing and advertising is that it is your words that make your sales.
When you do media buys, you are working with buying ad space on sites, and if you are smart you will make them as targeted as possible. One thing you can test out is sending people directly to a squeeze page or a landing page from your banner. The only thing that will really help make this work is to have a very compelling reason for people to opt in. This is where it becomes important not to ask for a name and to limit yourself to just asking for an e-mail address for your opt in box. Only asking for an email has proven to bring higher conversions than the other standard which is name and email.
If you really want to get fast results with your marketing, then nothing beats the speed and power of pay per click advertising. It’s important, though, to follow each and every one of the rules that Google and others want. Instead of just making a squeeze page, create a thin site where you include our opt in box below the fold of the landing page. You can also try sending people to a landing page that doesn’t have an opt-in box. But of course you do have optin boxes on other pages. When your site is thin you can use it to send people to a site that is only ten to fifteen pages long and that was made just for PPC ads. You need to also work hard not to get intimidated by people talking about the creation of ebooks and that kind of thing. This is a lot easier than you might realize but its possible to outsource it when you want or need to. The important thing is to familiarize yourself with everything they have to offer. It’s not that hard to leverage the power of Amazon and use it to help promote and expand your web business.