Boosting Your Website’s Page Rank – All You Need to Know

October 16, 2012 Reply

Google is nearly the most powerful search engine in the whole world and why not? With more than 80% of web traffic generated from Google, it’s hard to imagine a life without it. Website owners and Bloggers, however, have a more involved relationship than average web users do with Google because it ranks their websites. There are a lot of things that matter in terms of getting your site ranked within Google and one of those things is page rank. Raising the page rank of your website doesn’t just help you be seen favorably by Google, it helps you have a more consistent ranking overall too.

Focus on Content: Perhaps the biggest factor that deserves your attention if you want to raise your page ranking is the quality of your website content. That’s right; you should not only aim for quantity when it comes to the content but also the quality. Your content should be original, helpful and something that your target audience will find useful. Google places a high premium on original and valuable content and that sort of relevancy shouldn’t be overlooked if you want Google to notice you. So put some honest effort into making your content as good as it can possibly be because without good content, achieving a high page rank is going to be really hard. Keep Your Website Design Clean: Lots of web designers focus on complicating their websites with things like Flash and lots of graphics which slows down the utilities of the site and makes the design look bloated. The image you present to your visitors as well as the search engines needs to be clean so taking steps to ensure that your site is simple is important because it will improve your chances of raising your page ranking.

Outsource Your Way to Success: If you don’t want to do the page rank building work yourself, you can always outsource it to professionals who will do it for you at a price. Low cost sources of great workers for these tasks include sites like Elance.com and oDesk.com.

Since you’ll be saving lots of time it makes sense to make sure you invest your money into hiring a person who can actually do the job. However, take the time to look at least a few applicants before you actually settle on one to hire.

As you move forward you’ll discover that there is more than just basic stuff involved in boosting your site’s page ranking. Each step that you take that helps Google notice you will raise your chances of getting a higher page rank. So what is holding you back? Go ahead and jump into the fray and work up a higher page ranking for yourself.

More Marketing Methods You May Not Have Tested

October 11, 2012 Reply

Do you have an e-mail list? Perhaps you should know about the many alternative methods that are used to build and improve e-mail lists today. We are going to be discussing low-cost and free ways to develop your e-mail list. They are out there, and you are probably familiar with some of them.

Some people are saying that email marketing is on the decline, but as usual it is impossible to really know for sure. One thing is for sure, though, and that is the ever present rise of social media popularity.

Mobile marketing is another idea that is truly starting to get popular. What all that should tell you is that things continue to change, and you have to keep up with it. This is why it’s important to pay attention to and focus on the technological developments that make your marketing funnel as powerful as it can be. The one constant for your marketing and advertising is that it is your words that make your sales.

When you do media buys, you are working with buying ad space on sites, and if you are smart you will make them as targeted as possible. One thing you can test out is sending people directly to a squeeze page or a landing page from your banner. The only thing that will really help make this work is to have a very compelling reason for people to opt in. This is where it becomes important not to ask for a name and to limit yourself to just asking for an e-mail address for your opt in box. Only asking for an email has proven to bring higher conversions than the other standard which is name and email.

If you really want to get fast results with your marketing, then nothing beats the speed and power of pay per click advertising. It’s important, though, to follow each and every one of the rules that Google and others want. Instead of just making a squeeze page, create a thin site where you include our opt in box below the fold of the landing page. You can also try sending people to a landing page that doesn’t have an opt-in box. But of course you do have optin boxes on other pages. When your site is thin you can use it to send people to a site that is only ten to fifteen pages long and that was made just for PPC ads. You need to also work hard not to get intimidated by people talking about the creation of ebooks and that kind of thing. This is a lot easier than you might realize but its possible to outsource it when you want or need to. The important thing is to familiarize yourself with everything they have to offer. It’s not that hard to leverage the power of Amazon and use it to help promote and expand your web business.

Achieving a Level of Success with a Niche Blog

October 11, 2012 Reply

Any blog is capable of succeeding if you build a strong plan and then find a way to execute that plan accordingly. There are many niche bloggers that are unable to find even the minimal success because they aren’t focused on creating an effective plan. Here are some useful tips you can use to help you improve your blog and give you a way to succeed with a niche blog.

Monitor Trends: There are reasons that people like reading niche blogs.

The key reason is because they want to see the most recent information on a certain topic. If you want to keep on writing good content on a daily basis, then you have to know how to find trends and monitor them. This will give you the opportunity to craft content that is fresh and give your readers content that is timely and valuable. Ultimately, your readers will see that it is much simpler to follow your blog for the latest trends, which means that you will get a long time follower. Serious blog traffic involves making visitors come back to your blog on a continual basis. By concentrating on the most recent trends and by being aware of what is going on in your niche, you can increase your chances of getting better traffic.

Choose a Topic that You Know About: The best niche bloggers out there know a great deal about the topic that choose to go for. When it comes to creating content and choosing products to sell, you’re in a much stronger position when you’re well versed in your blog’s topic. You won’t be able to do a good job maintaining your niche blog and keeping it updated if you have no interest in the field. The more you know about your subject, and the more interested you are in it, the easier it will be to maintain your blog over time, and the better your content will tend to be.

Take a Common Sense Approach: When you get right down to it, blogging takes time to build up to a level of success that will reap profits for you. Use your common sense and understand that niche blogging is more about establishing your brand, building an image and creating a relationship with your target audience. This is how you need
to approach niche blogging and then leverage your blog for long term profits. If you think you can just throw a blog up on the Internet and rake in your profits, you’re not being realistic.

You need to create a strong foundation and then build up your following so your blog’s success becomes inevitable over time.

Always remember that progress will happen gradually, but once you get in flow and actually work on your results, you’ll see that success with niche blogging is more about common sense than anything else.

The Internet Changes Every Day Make Sure Your Business Will Keep Up

October 10, 2012 Reply

There are lots of things that make it obvious that Amazon is an amazing company to work with. Their affiliate program is of the highest class and they offer you more tools and resources than you could ever hope to need. Amazon is also very much on the edge of the wave when it comes to marketing methods and resources. They truly seem to want to help people in any way they can. This means that you can learn quite a bit from them as well as join a huge network of people.

Opening a Google Adwords account and focusing just one media buys with videos and banners is pretty easy. There are more choices than just PPC advertising; Google gives you plenty of fantastic tools you can use for media buys. There are lots of websites that have direct ties to your market and engage with media buys. This is also good for trying out other approaches for media buys for websites that relate to niches and markets. If they’re related and you choose well, you’ll still get a great audience who is open to what you want to market. Just make sure that your research is good and that you are working with markets and niches that actually relate to each other.

You may want to begin a slow transition to using video more and more on your sites. You can do this in lots of different ways and for lots of different purposes. It is starting to feel like most marketers are stuck within promotion mode for the videos they make. Finding videos that are primarily or entirely content based is a rarity. These are the videos that serve to replace the written form of content.

It’s common for a marketer to have a definite preference for one or the other. So you can even go even further and give them both; it is up to you and obviously represents more work on your end. You should definitely think about testing it out on at least a few pages of your website. It makes sense that you should monitor your metrics on these pages closely to gauge reactions.

For the sake of your return traffic, work hard to keep your website from seeming stale. This is typically what kills your website in terms of its marketability. The reason this is dangerous for your marketing is because if something never changes people lose the inclination to keep checking it out. The place you need to start is with the changing out of copy that has been the same since the beginning. Start out by revising the copy for your opt-in download or whatever else has been the same since you began your website. But be very careful about the most important on-page factors such as headlines and link anchor text. You’re better off leaving these elements as they are because changing them could really hurt your rankings.

We always find it funny when we hear people say that PPC advertising doesn’t ever work and only causes people to lose a bunch of money. There are a lot of people, us included, who have done quite well using pay per click advertising. So even though it’s good to learn as much as you can before you jump in, with some things, like PPC advertising, it’s better to learn by doing.

How to Make the Most Out of Your Facebook Marketing Campaign

October 10, 2012 Reply

Creating a very solid following on Facebook can give you a strong boost in the long run. This is really true if you are an internet marketer that wants specific exposure, better advertising and a sturdier brand. So, what things do you need to keep in mind so that you know you are marketing correctly on Facebook? Concentrate on the following items.

Custom Tabs: You have the ability to create custom tabs, so take advantage of them. You need to find a way to make your fan site unique on Facebook, so figure out a way to leverage what you are given and make it work. Customizing your landing page to be something to attract more followers will help you reach the audience you want the most. If you are willing to offer something to people if they “like” your page, then you will definitely start attracting more of your target audience. You also have the ability to change your landing page at various times, so you can have multiple incentives for your fans. Once a person lands on your page and then becomes a fan, you next step should be connecting with them in a way that will entice them back to your page repeatedly. By using the custom tabs, you are increasing the success of your marketing plan. Using a Reveal Page: Getting a continuous amount of ‘likes’ should be one of your top priorities. One effective way to do this is to use a reveal page where you give access to ‘exclusive content’ such as a video, audio, an online presentation, etc. This new content will only be revealed to those people who ‘like’ your page, thus increasing your amount of followers. You won’t be alone in this new strategy on Facebook. Remember to make your reveal page the first thing anyone sees on your page. If an incentive isn’t something a fan likes, then there is a good chance they won’t be a fan for long. Make sure you take your time creating an incentive they will want.

Utilize Your Blog and Website: You can increase the amount of ‘likes’ to your page by using your other social media sites as an advantage. By linking your fan page to your blog, you’ll allow people the option of becoming a fan without ever visiting Facebook. The more you utilize outside sources then the more you will see the advantage of marketing with Facebook. Don’t feel like you need an expert to show you how to do this, just follow this advice and see where it takes you. People respond to things they like, and this will happen with those who like what you put on your page. You can succeed with Facebook by creating a clear vision and using great marketing tools.

How To Make Videos and YouTube Work Overtime for Your Online Business

October 9, 2012 Reply

Keep in mind Google owns YouTube, and things have changed a bit because of that; but adding real value to your business using YouTube is definitely on the radar screen. Remember that you have to give great value, and then you just have to learn the nuts and bolts of what is needed to get the best results. Well, today is YouTube day, and we have some goodies for you that will get you pointed in the right direction in this video affair.

You need to keep people within your channel so they can subscribe, and one excellent technique is taking advantage of the ability to link your videos together. That is yet one more reason why you have to include great content in all your videos. You see, this is exactly why it is worth your time to make your content the best it can be. Successfully linking your videos doesn’t involve doing much, but in the long run, it will help you immensely in getting collective traffic from all of your videos, where you leverage your viewers in the best possible way.

Be extremely careful about long videos because they warp peoples’ minds, or, people hate them. If all your videos are long, and especially not too compelling, then you will have some difficulties. When in doubt, ask a friend to give you totally honest feedback and opinions about your latest creations. However, make sure that you avoid long videos until you have a good number of subscribers to your YouTube channel. Once you’ve got a dedicated subscriber base, you can experiment with longer videos once in a while to give your viewers more value.

One really cool thing about YouTube is the incredibly huge amount of diversity. Just like with a blog, you need to keep your channel from going stale with no new videos for months on end. So if you make about fifty to one hundred videos, then it is all right to take a break from the action. It is really not hard at all to make two or three videos each week, and the more you do it the more efficient you will become. Listen, if you want to do this, then do not do it half-hearted, do it and crush the competition.

You can get search engine traffic plus lots more by using YouTube and video marketing, and we do not know why more people in IM ignore this.

Develop Your Marketing Mindset

October 9, 2012 Reply

You don’t need to know everything about marketing on the net, but it’s smart to learn more in a targeted way. What you can do is find out what works best with your business and then dive into it. You can use so many different ways to promote your products, and this will add some nice changes to your daily tasks.

You need to work on building your opt-in list so that you can continue to benefit from all of the great things that come from successful list marketing. If you are like the other Internet marketers and the larger businesses out there your opt-in box is probably very obviously located so that every visitor can see (and, if we’re being honest, ignore) it. Here’s something you can test today after you take the time to do it right. Sell your subscription and sell your optin giveaway; the freebie. If you aren’t sure how to go about it, simply publish a little bit of pre-sell copy or even a short sales letter for the both of them. Set them up as just one bit of copy and watch what can happen. Then, instead of having the optin box everything expects to see, you can have a good little ad that makes people want to read about what you have to offer. I know for a fact that you have not seen that approach very much. How much do you already know about preselling copy…do you know what that term means? If you’re not sure, then you really don’t know and this is a critical piece of marketing knowledge you should know. Pre-selling involves copy that doesn’t feel “salesy” because the tone and way in which it is written is meant to feel neutral. You never want your visitors to feel like your pre-sell is actually trying to sell to them. This is usually quite challenging because it is harder to do than it seems in the beginning. If you haven’t ever written any pre-sell copy, you’ll see what we mean when you try to do it yourself. Pre-sell copy can be quite an effective way to open your readers’ minds. It is also very helpful in reducing the resistance you might get to future sales copy.

As of the autumn of 2012, it should be considered normal to pay for things like search engine listings, products and product reviews, etc. At the time of this writing, that’s the state of affairs according to Google. As you already know, this may or may not be the way that it is in the future. But Google is usually really fantastic about things when they roll out these announcements and changes. Obviously most small businesses aren’t going to like this very much. Larger corporations with bigger budgets can more easily absorb new costs.

Thankfully you’ll have some time to get ready and to change your budget in whatever way it needs to be changed. As always, it’s a smart thing to put more diversity in your marketing so you’re not dependent on Google.

Even if you can’t use it right away, it is a good idea to collect marketing knowledge. Someday, believe it or not, you probably will need it. Beyond this, the more you understand about your field, the better off your business is going to be. It all rests on your willingness to put what you know to good use.

Simple Tactics to Help You Earn Money on YouTube

October 8, 2012 Reply

Making money online is something you can do in a wide number of ways. Whether you prefer to create your own products, sell affiliate products or create software, you have lots of choices. No matter what you’re doing, though, videos can help you. Most online marketers today use videos in some way or another, no matter what they’re main business is. When it comes to making money from videos, it’s just a matter of mastering a few effective methods. Your biggest audience will most likely come from YouTube, as this is by far the largest video sharing site. You can put your video in front of a huge audience in a manner of minutes, making YouTube one of the most lucrative platforms on the web. If you’re wondering what it takes to make your videos successful, we’ll be sharing some helpful hints in this article.

If you don’t follow YouTube’s rules (i.e. terms of service), you’re asking for trouble.

YouTube isn’t that strict about what it allows in terms to topics, style, content, etc. They, do, however, have very strict rules about things like posting videos of content to which you do not own the rights. If you want to keep your account with YouTube and make money, don’t use any content you don’t have the right to use. They also frown on content that would be inappropriate for children. It’s not hard to stay within YouTube’s terms of service, so make sure you understand them and follow them.

There’s lots of great content on YouTube, and you probably find things from time to time that you’re tempted to use. You are better off finding another way to make your video entertaining. Many people’s videos get taken down because they “borrowed” a popular cover song. Changing the format of something, as when you take written content (that you didn’t create) and read it out loud doesn’t change the fact that it’s not yours.

Some video makers basically remake other people’s videos and substitute a few of their own words. Remember that if you do something like this and your videos are removed (as they will be at some point), all of your work will go out the window. It’s usually possible to contact the creator of the content you like and ask their permission to use it in your own video. It’s great if you can get permission, but if not you can be creative and choose another option for your video.

The best equipment is not always the most expensive. Even the camera on your smartphone is capable of recording excellent videos. In other words, the costs of recording equipment should never deter you from getting your YouTube channel started. The content will always be more important to viewers than the quality of the image. What they really want is a clear picture with editing that is completely respectable.

If you want to get the most out of each and every one of your videos, you have to consider many factors. The better and more professional your videos are, the more potential there will be for earning money from them on YouTube. YouTube, of course, is only one of the places that is worth uploading your videos to. Videos can be a powerful source of online income, and we’ve explored some of the best ways to make use of this medium. The more experienced you get with making videos, the more ways you’ll come up with to profit from them.

Social Media Marketing – Getting a Good Start

October 8, 2012 Reply

Social media marketing is here to stay, and if you’re not making the most out of it, then you’re leaving a lot of money on the table. Only a minority of people who get into social media marketing actually go about it in such a way that it actually helps them. To succeed in this area, it’s necessary to understand social media marketing and how to utilize it in the most profitable way.

Start With a Plan: Because social media sites are so popular these days, people sometimes start using them simply to join the crowd. This way of using social media without any real plan more often than not leads to disappointing results for many such marketers. It’s not easy to succeed at something when you don’t start off with a clear set of goals and how you intend to achieve them. It’s therefore important to figure out what you want to accomplish with social media marketing and what it can do to make your business more profitable. Without defining your objectives, you can’t very well hope to get very far with social media. Go Niche: After the success of social media and its dominance over the web, the number of small-time niche specific social sites shot up. Even though the number of users on this sites will obviously be lower than on the top sites, what they do offer is a simple way to connect with people who are truly interested in your topic. Even though you’ll receive lesser traffic when compared to the large social media sites, the visitors will be a lot more targeted, giving you a better chances at converting them. Furthermore, it only takes a small number of votes on a small site to have your content featured on the first page.

Make Time For Your Social Media Efforts: If you plan to engage in your social media related activities at a specific time, you won’t have to worry about forgetting about it. If you want to get long term results from social media marketing, it’s essential to devote a certain amount of time to this activity on a regular basis.

To get the best possible results from social media marketing, you should try to look at things from the perspective of these sites’ users. Your objective should be to learn as much about your audience as possible, so you’re in a better position to give them what they want. You don’t want to be making offers or producing content on topics that aren’t interesting to people. Social media marketing is now an important aspect of the internet, so you may as well profit from it as best you can.

Social Media Marketing – 3 Important Recommendations You Can’t Ignore

October 8, 2012 Reply

Marketing online feels more like “fun” when using social media marketing avenues compared to traditional marketing venues. The closest match in traditional marketing circles would be forum marketing. What you need to understand is that it’s the social nature of this marketing style that makes it stand out as a success. It’s almost impossible not to meet a lot of new friends and/or contacts as you take the time necessary to talk to people. It would be a huge mistake to belief that you can be successful with social media marketing if you aren’t sociable. Don’t ignore your followers or your fan page. It will cost you big in the end.

While this may feel like old news to many of you, there are some for whom this is definitely worth repeating. Include a link to your social media sites on your business site or blog. Check out your favorite websites and see which icons are displayed on their sites. It isn’t always the best choice to use the biggest available icons. If they are too large they come across as anything but serious. It will take a little bit of time to make these icons work perfectly on your page but that will be time that’s well spent in the end. Make an effort to use the tools and apps that are available wisely. You might save a great deal of time by using cross-platform sharing. Seriously an app that tweets a blog post as soon as you make it is one worth having. You can also have it posted on your Facebook page or profile as well. Tools like this are extremely beneficial to blog owners. You’ll only have to publish your blog posts in order to have the content widely distributed once you go through the setup process.

When it comes to your blog, then you should make it as appealing as possible. One very easy and cool way to do this is to solicit guest bloggers.

This is a wonderful method for getting well known people in your niche to blog on your site. This is an excellent way to bring in some freshness and new ideas and the like. Ideally, you want to position your guest bloggers as experts in your niche. You do not want anyone who is not good and makes you look unprofessional.

As you are building your business with the help of social media, do not forget about the meaning of leverage. In very many ways you can tap into that and harness it for great results. But remember that building relationships is the what it is all about . In order for you to be successful with social media, your audience has to trust you.

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