Since there are a myriad of things to consider when promoting your business, when the time comes to initiate a mobile marketing strategy, you might wonder where to start. Below, are some excellent suggestions to get you started and put you well on the way to mobile marketing success.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer is interested, the QR code is an easy way for them to learn about your business.
Do not send irrelevant texts to your customers. When you message your customers, be sure that you have something important to tell them. You do not want to fail because you send random messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Attention spans are short, so use a short message which includes your company’s name.
Before starting a new mobile marketing campaign, look at the success rate of the first one. Take into account the longevity of the campaign in addition to the sales numbers. Base the creation of your new campaign on the success formula of your old one.
To reach the truly tech-savvy consumers, use QR codes in your printed ads. Customers can then use their smart phones to reach your website and find coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Your ads will get the maximum attention if you do what you can to make them go viral. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.
Mobile marketing messages should be brief and easily understood. Send a clear message your audience can understand quickly.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Customer input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.
On the mobile landing page, try out A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Design two versions of the same landing page, and see whether version A or version B is more popular. Use the more successful page.
Observing your competitors successes can be a great method for keeping abreast of newer trends. Ideally, you should find positive ways that you can stand out from the competition.
There may be a variety of mobile marketing techniques, but they all share the same foundation. The difference is their approach to technology and application. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.