There are lots of things that make it obvious that Amazon is an amazing company to work with. Their affiliate program is of the highest class and they offer you more tools and resources than you could ever hope to need. Amazon is also very much on the edge of the wave when it comes to marketing methods and resources. They truly seem to want to help people in any way they can. This means that you can learn quite a bit from them as well as join a huge network of people.
Opening a Google Adwords account and focusing just one media buys with videos and banners is pretty easy. There are more choices than just PPC advertising; Google gives you plenty of fantastic tools you can use for media buys. There are lots of websites that have direct ties to your market and engage with media buys. This is also good for trying out other approaches for media buys for websites that relate to niches and markets. If they’re related and you choose well, you’ll still get a great audience who is open to what you want to market. Just make sure that your research is good and that you are working with markets and niches that actually relate to each other.
You may want to begin a slow transition to using video more and more on your sites. You can do this in lots of different ways and for lots of different purposes. It is starting to feel like most marketers are stuck within promotion mode for the videos they make. Finding videos that are primarily or entirely content based is a rarity. These are the videos that serve to replace the written form of content.
It’s common for a marketer to have a definite preference for one or the other. So you can even go even further and give them both; it is up to you and obviously represents more work on your end. You should definitely think about testing it out on at least a few pages of your website. It makes sense that you should monitor your metrics on these pages closely to gauge reactions.
For the sake of your return traffic, work hard to keep your website from seeming stale. This is typically what kills your website in terms of its marketability. The reason this is dangerous for your marketing is because if something never changes people lose the inclination to keep checking it out. The place you need to start is with the changing out of copy that has been the same since the beginning. Start out by revising the copy for your opt-in download or whatever else has been the same since you began your website. But be very careful about the most important on-page factors such as headlines and link anchor text. You’re better off leaving these elements as they are because changing them could really hurt your rankings.
We always find it funny when we hear people say that PPC advertising doesn’t ever work and only causes people to lose a bunch of money. There are a lot of people, us included, who have done quite well using pay per click advertising. So even though it’s good to learn as much as you can before you jump in, with some things, like PPC advertising, it’s better to learn by doing.