Assembling a plan for mobile marketing may seem mysterious at first with so many options available, and you may not be certain where to start. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. It needs to work on the most popular devices. Otherwise, technical problems will have a noticeable effect on your profits.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. Search out information on all of the devices you wish to target your advertising towards, and take each into consideration when planning your campaign. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.
Use multiple marketing platforms when you are providing information about your events. Try sending a flyer in the postal mail to let your customer know about an upcoming sale. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Use a mobile marketing strategy that keeps you visible and relevant. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Mobile Devices
You must have a proper database built to start a mobile marketing campaign. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Design email campaigns that are friendly to mobile devices to increase your success. It is vital that you ensure your links are mobile friendly. In addition, provide contact numbers that can be dialed simply by clicking on them. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Try putting some quizzes and games into your mobile marketing efforts. If a question is sent to a mobile user’s cellular device, they are likely to respond. You could simply ask an interesting question or ask for feedback on your products or campaign.
Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Reward those who participate in social media sharing. Give a coupon to customers who share one of your deals on Facebook or TwitPic your store, or enter them into a drawing. This is a great way to generate buzz about your product.
Maximize the potential of your regular website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Maximize the effect of your advertisements by trying to go viral. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
You may not be aware of this, but apps are not hard to make for yourself. These can then be offered free to your clients. You can market a special app for your business to boost mobile marketing efforts. You will have a large array of options to choose from.
Do not send offers too often. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Make your customer think they will miss something if they do not take advantage of the offer. If a customer thinks another offer is coming up, they might not take action.
Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Make sure you give incentives when you market your own mobile marketing campaign. Incentives are basically anything free and useful; such as weather updates or other local information. Coupons are another great idea to lure in consumer activity.
As you can see, most mobile marketing techniques share some fundamentals. They differ based on their technology and application. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.