An excellent platform to interactively learn from others is social media marketing. Unlike expensive or complicated marketing plans, social media marketing is not a big risk. It’s not only inexpensive, but mistakes are easily reversible. Your audience can provide feedback for any of your media and you may learn from their feedback what you can improve on next time. This feedback, along with the tips you’re about to read, will help you quickly attract customers to your site.
Take note of the time of the day that you get the most responses and re-tweets on your account. Knowing this can help you determine when you want to send out messages. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
For the most effective responses, you should limit Facebook posts to three per day. Many clients are turned off by frequent posts, and may go elsewhere for similar services. Keep your posting limited to three important and relevant posts that your customers will find helpful and interesting.
Register for an account on Yahoo, and search through the Yahoo Answers section. The Yahoo site offers viewers a chance to raise questions and seek answers from fellow users. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. Provide quality answers often in categories related to your business, so that you can become known as an expert.
YouTube can be a great tool to launch other social media marketing campaigns that you have running. YouTube is widely used and hugely popular. You can make the most of this by setting up your YouTube profile correctly. Make your profile informative to other YouTube users, and provide them with links to your other online ventures, e.g. websites, blogs, and social networking accounts.
One way to use YouTube to promote your business is to create videos that contain keywords related to your marketing niche. It is often the case that the top search engines will rank videos in the top of searches. While your page may not make it as the top ranked spot, your video may. Always remember to post your site link within the description of the video.
Share content which is useful to your readers through social media, and avoid the silly quizzes and fluff content. Your followers will be content with just a few quality posts a day, so don’t overdo it. If you have things that are interesting or exciting, make sure you share them. However, it should be of interest to others. Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
Look at your competitors’ social network pages. What do they share in terms of updates? Although you need a unique webpage, it is a good idea to see what is working for other social media advertisements. These pages can serve as a base for designing a page that uses the most successful strategies for your niche, but still differentiates your brand from everything else out there.
Give your social media marketing a boost by posting a video interview with an interesting or influential expert in your marketing area. When your name becomes attached to leaders in your field in this way, you not only provide interesting videos to your customers but you appear to be an authority in that niche also. Through this recognition, your sales of products and services should increase dramatically.
When you have an excellent product, a targeted audience, and use the right media, your publishing and campaigns become much easier. Don’t get intimidated by the word “publishing.” It just means you posted information on social media so your target audience can find and view it. At that point, watch while your profits accumulate!